MACAU tourism is embarking on a promotion campaign in Beijing – the first since outside the former Portuguese enclave since Covid-19 restrictions.
Major hotel and resort owners will be represented when Macau Government Tourism Office (MGTO) takes to the avenue of Wangfujing, one of the Chinese capital’s busiest shopping precincts.
The event is due to take place in the second part of this month and the MGTO campaign will also feature other promotions, according to news reports on gaming industry sites.
The main feature of the promotion will be the 15th anniversary of Macau’s historic centre being granted Unesco World Heritage status and the region’s unique cuisine.
With gaming promotion outlawed in mainland China, the resorts will be highlighting non-gaming leisure activities, such as accommodation, retail, entertainment and F&B.
The move follows Macau resuming tourism visas for residents of neighbouring Zhuhai on August 12 followed by the rest of Guangdong province on August 26. Visas to Macau for the whole of mainland China are expected to recommence on September 23, but numbers will be limited. To about 10,000 entries per day.
The promotion also times well with China’s Golden Week holiday at the start of October when millions travel across the country for family visits or overseas breaks.
Main image: Galaxy Macau resort