Let’s meet in… Munich


When conference and incentive groups from Asia are asked for potential outbound destinations, Germany is regularly mentioned. For China delegates, the fascination varies from Karl Marx and famous composers to industrial strengths such as the German auto industry. Munich is home to BMW and Siemens – just two of the companies from the city with a large presence in Asia.

Oktoberfest is celebrated with admirable gusto in Asia, especially at hotels with Bavarian managers and chefs, while German folk culture stands strong alongside neoclassical architecture, and Munich's hi-tech venues.

Munich has its origins in medieval times as the city “made by the monks” when a monastery was established. History can still be found in abundance, and venues range from the Olympic Stadium and festive brewery halls to renowned congress hotels and state-of-the-art convention centres. 

Munich Convention Bureau supports all kinds of business events in the city, including development of individual offers for congresses, conferences and technical events of any size, customised to client needs.


Hotel Bayerischer Hof – For organisers seeking neoclassical surroundings for their events, this venue is steeped in history. The hotel has been in the Volkhardt family for four generations and was built in 1841 at the request of King Ludwig I of Bavaria.

In addition to 40 conference rooms, there is the Ballroom Ensemble, which can be expanded to host 2,500 guests. A roof can also be drawn back to reveal windows that transform the space with daylight. Elegant event space is also found at the hotel’s Palais Montgelas, which has been used for state occasions.

Internationales Congress Center München – This stands alongside the renowned Messe München exhibition complex. The Congress Center can provide up to 20 rooms to hold 3,000 people, a hall of 3,500 sqm, a total of 8,000 sqm of exhibition space and a further 12 conference rooms that can be used for breakouts. 

Nymphenburg Palace – The historic Hubertussaal and Orangeriesaal halls are connected by a spacious foyer to provide a combined 500 sqm of event space.

Olympic Park – Set within a surrounding park and under an imposing canopy, there are facilities and halls for between 100 and 10,000 people. Space can be used for conferences, product launches, gala dinners or exhibitions.

Incentive options

Brewery Tours – As with other products, Germans insist on quality beer, using pure ingredients based on malt, hops, water and yeast. Beer tastings can be followed by a meal and brewery tours can be arranged through Munich Tourism Office.

BMW Driving Experience – In addition to its techno floor, which can be transformed from a 700-guest event space into a theatre and conference room, the BMW team can also create driving experiences for groups.

Musical rafting – A wooden raft with diners seated around a Bavarian band merrily drifts on the calm waters of the Isar River. Food is served along the way as the raft journeys from Wolfratshausen, taking in picturesque floodplains, to Munich. 


Munich is situated in the heart of Europe with the award-winning Munich Airport serving Asia carriers. Lufthansa’s extensive global network enables direct flights from Asia destinations including Tokyo, Beijing, Hong Kong, Bangkok and Mumbai.

Travellers fully resident in the following Asia Pacific destinations do not need a visa to travel to Germany: Australia, Brunei, Hong Kong, Japan, Republic of Korea, Macau, Malaysia, New Zealand, Singapore and Taiwan.

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