Skyscraper’s new brand taking events to greater heights

The popularity of the observation floor at Hong Kong's tallest building as a venue for corporate dinners, product launches and other business events has led to the launch of "sub brand" to specialise in services to planners.

Sky100 Events consists of a dedicated event management team to offer tailor-made solutions to planners considering functions on the 100th floor of the International Commerce Centre. The tower soars over what will be the Kowloon West Cultural District and where the W Hotel, The Ritz-Carlton stand above a high-end shopping mall and an airport express station.

The sky100 Observation Deck boasts 360-degree views of the city's skyline and offers more than 1,480sqm of pillarfree space that has also been used for exhibitions, cocktail gatherings, gala dinners, seminars and meetings.

“As sky100 has been constantly evolving since it opened in 2011, we want to show the full potential of sky100 to our visitors by launching our sub-brand, sky100 Events,” said Christine Ng, senior manager of business development for sky100 Events.

“Over the last three years, we have received numerous requests for events and many positive comments from prestigious visitors regarding events they have attended at sky100. To build on this solid track record of success, we have put together a dedicated event management team that now offers tailor-made event solutions. sky100 Events is committed to impressing guests with Hong Kong’s most memorable event experience.’’

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