HONG KONG An event with the entire city under your feet. This is an attractive sound bite for organisers who are looking for a top-of-the-world experience for their corporate groups.
Located on the 100th floor of the International Commercial Centre (ICC) approximately 393m above sea level, the all-weather observation deck is expanding its marketing strategy by now actively targeting corporate groups to hold events at the city’s highest venue.
“In the past six months, we’ve worked hard to improve relations with our partners in the travel industry,” sky100 Hong Kong Observation Deck managing director told Mix.
Nighttime panorama of Hong Kong from sky100
Venue executives are now on a road show of Mainland China, which covers cities such as Shanghai, Beijing and Guangzhou as well as Taipei in Taiwan. Furthermore, sky100 has linked up with Hong Kong Tourism to entice groups from Southeast Asia, particularly Singapore and Thailand.
“Every major city around the world has an observation deck and Hong Kong is no exception,” said Lam, adding that “sky100 is our latest landmark and is the only vantage point in town commanding panoramic 360º views of the city.”
Opened in mid-2011, an estimated half a million visitors had taken the 60-second double-deck elevator ride up the observation deck in the last 12 months. To date, 350 leisure groups comprising of 7,000 people had seen the city from its premises.
Lam said corporate groups had also included sky100 in their offsite sightseeing tour of Hong Kong. For example, a food condiments company had arranged staggered visits of its 5,000 staff to sky100.
The venue’s management now wants more business events – from gala dinners to product launches – to be held at sky100. The venue can be leased in whole or in part and can easily be themed to specific requirements. It can hold up to 1,000 people.
Sunken model of Hong Kong at sky100
sky100 is also adding to its facilities, providing more cool activities for visitors to engage in. It recently set up a professional photo booth with advanced augmented-reality technology. Managed by Kodak, the booth enables visitors to choose different background and virtual props with interesting 3D effects for their souvenir photos.