Sarawak launches data-gathering initiative

BESarawak calling for organisers who have held events in the Malaysia Borneo state to help provide information on which to base government-driven investments to make destination more competitive

SARAWAK’S business events industry is hailing another breakthrough with the launch of BESarawak Centralised Collaboration & Data Sharing Initiative, in short BEdata, at BESarawak’s Tribe Assembly 2021.

Tribe Assembly 2021 is the next episode of Tribe Assembly series which was first organised in 2018 to award and celebrate the achievements of industry partners in the Malaysia Borneo state. However, besides recognising talents, this year’s event expanded its programme to include education sessions and a fireside chat with government and business events stakeholders, as well as a launch.

BEdata creates a baseline for data generation concerning meetings, incentives, conventions, and exhibitions, and provides in-depth market analysis to support lead generation and business development. Data contribution is predominantly by the government sector with the aid of private sectors.

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BEdata is expected to support investment decisions made by the government to ensure the sector remains competitive, while assisting in planning strategies to develop the industry.

Sebastian Ting, Sarawak’s Assistant Minister of Tourism, Arts and Culture, told the Tribe Assembly, that both government and private sectors are encouraged to contribute to the initiative.

“There is no denying that marketing and winning bids are important. However, we, as a destination, are accountable to develop the industry in a holistic manner by securing public and private sector partnerships,” Ting said.

“We must nurture the ecosystem together.”

Tribe Assembly 2021 also saw 12 International Convention Scholarship Award (ICSA) 2018/2019 recipients recognised along with 49 industry partners who (main picture) obtained international industry qualifications and designations such as the Certified Meeting Planner (CMP), Certified Incentive Specialist (CIS), Digital Event Strategist (DES), Certified in Exhibition Management (CEM, and Certified Event Designer – CED).
Updates were also shared on the progress of Business Events Sarawak Association Centre where plans are being drafted to support newly formed national associations establishing a headquarter in Sarawak. Current tenants are Sarawak Tourism Federation and Malaysian Dental Association Eastern Zone.

BESarawak’s Government and Industry Relations department was established in 2016 to facilitate development of the resource pool from the government sector, industry partners, academia, and media.

Amelia Roziman, BESarawak’s CEO, said: “We want Sarawak to be a more competitive destination by focusing on industry education and development.

“Our goal in mind is to develop the industry in a holistic manner that puts equal focus on developing hard infrastructure as well soft infrastructure and human capital.

To enquire about BEData and how you can contribute, contact Elynnie Dominic Jau via email at or call +082 242-516. To enquire about BESarawak’s education programmes, speak to Dylan Redas Noel at or call +082 242-516.

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