PCMA reveals Convening Asia Pacific

Broadcast live from ICC Sydney, new event is part of association’s Recovery Discovery plan to help business event professionals in its major markets

PCMA has announced the next steps in its global business events industry recovery plan – Recovery Discovery – at a series of digital broadcasts held this week in Asia Pacific, Europe, Middle East and the Americas.

The association says the announcements provide PCMA members, partners and business event stakeholders across the world with “new opportunities to gain actionable insights and community connections that will help them be successful through the pandemic and beyond”.

“PCMA is making bold moves to help our audiences – from business event strategists to destination marketing organisations to premier venues around the world – design strategies to regain lost ground and gain new footholds,” said PCMA president and CEO Sherrif Karamat.

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“We are in the business of human connections and today we are needed more than ever. Regardless of the channel, no one is better equipped than our industry to ensure that people with ideas and perspectives can safely connect,” Karamat said.

Among the announcements shared on the PCMA Digital Broadcasts is a new omnichannel event called Convening Asia Pacific, which will take place digitally around the world and face-to-face at ICC Sydney on November 10.

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Tickets for the event are US$99 and practical knowledge, strategies and solutions needed to help the Asia Pacific business events community navigate recovery are among the offerings.

“Our audiences crave new ideas to set themselves up for career advancement and business success,” said Karen Bolinger, PCMA’s Asia Pacific managing director.

“Convening Asia Pacific 2020 will stimulate creative thinking across the pillars of participant engagement, business model and reskilling, based on the research foundation established by Business Events Compass,” she said.

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