Melbourne will play host to the largest Indonesian incentive group to arrive in Australia for home products manufacturer Tupperware Indonesia. Over 4,000 delegates will take part in the four-day program, which expects to bring in over A$19 million (US$14.5 million).
Melbourne Convention Bureau has compiled an itinerary of shopping and sightseeing excursions for delegates, the majority of whom are women and first time visitors to Australia.
Melbourne’s ability to host large groups caught the attention of Tupperware Indonesia Sales Support Manager, Agus Mustapa. He says, “Melbourne was the clear stand out. Aside from the endless attractions, thriving shopping culture, ease of access to regional areas, and reputation as a safe and friendly city, it also has the infrastructure necessary to accommodate large groups.”
CEO of Melbourne Convention Bureau, Karen Bolinger says, “Melbourne is becoming an increasingly attractive option for the Asian incentive market, and we are seeing growth from Indonesia in particular.” She adds, “We are in the unique position to offer visitors an exciting and dynamic urban experience in the World’s Most Liveable City, with the natural and historical wonders of regional Victoria only an hour or two away.”