Luxperience promises new format for 2013 show

SYDNEY Expect the vibe of a “business class lounge” – instead of the usual rows of exhibitors’ booths – at the next Luxperience from September 2 to 4, 2013 in Sydney.

The show, which has positioned itself as the “only experiential high-end travel trade event in Australasia and the Pacific region” (click here), wrapped up its debut edition after three days of meetings and eight networking events. 

About the switch from the traditional trade show format to a more stylish staging, Luxperience creator Rosemarie Sama said: “It will essentially have the look and feel of a very glamorous airport lounge, which, as well as being relaxed, will also enable a much more cost-effective entry price to the show for suppliers. Suppliers will still be able to have their branding on display and various upgrade package options will be available.”

There will also be more emphasis on meetings and events, veteran organiser Sama added. "We really feel that an 'experiential dimension' to meetings, events and incentives is where the industry is headed." To showcase this trend, Luxperience will feature more unique event venues, luxury meeting locations and experiential event experts in the exhibitors' line up, as well as an increased presence of events and meeting planners invited among the buyers.

Sama stressed: "Flat-screen TVs in the rooms and several hundred thread count Egyptian cotton bed linen is no longer a luxury, it's a given. Luxury now is all about bespoke, unique adventures, the opportunity to see places and experience things that few others have – in a way, that is not only comfortable, but also authentic, inspiring and potentially life changing."

For more on the show, visit

Margie T Logarta


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