Joo-Rei checks out of hotels and into BESydney

HOTEL veteran Joo-Rei Mathieson is making the move to destination marketing and sales by joining Business Events Sydney as associate director covering global corporates and incentives.

She will target new opportunities in the rapidly rising India market and drive new business development across Southeast Asia for BESydney.

Mathieson worked for nearly 19 years in the hotel industry and was most recently market director of sale for Australia and Fiji with Marriott International. She was also director of MICE sales at Sheraton Grand and St Regis Macao, on Cotai Strip; Langham Hospitality Group Hong Kong, and Island Shangri-la Hong Kong.

More… Sydney goes ’game on’ in Southeast Asia

She has also specialised in North America markets

Mathieson’s new role will also see her engage local and global stakeholders along with companies to secure their corporate meetings and incentive programs for Sydney and New South Wales.

Sinead Yeo, BESydney’s director for global corporates and incentives, said: “India is a burgeoning market of opportunity for BESydney that is going from strength to strength. We look forward to Joo-Rei’s new business event perspectives and supporting the team in this post-pandemic recovery environment.”

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