SINGAPORE MICE Forum is set to run just before IBTM Asia Pacific, the new business travel and meetings trade show from Reed Travel Exhibitions under a deal linking the two events.
A “SMF x IBTM Asia Pacific” partnership follows an agreement between Singapore Tourism Board and IBTM Asia Pacific signed on the opening day of IBTM World in Barcelona.
The agreement sees STB and SACEOS – Singapore’s national trade association for meetings, incentives, conferences, exhibitions and events – giving their backing to IBTM new show for Asia Pacific.
Singapore MICE Forum (SMF2020) will take place over 1.5 days at the Marina Bay Sands Expo & Convention Centre from Monday, April 6, 2020 followed by IBTM Asia Pacific on April 7 and 8.
SMF is SACEOS’ flagship industry business event. Over the years it has grown to be key platform for the regional MICE industry to gain new insights, exchange views and share experiences on how business events can be improved.
Nick Pilbeam, divisional director, Reed Travel Exhibitions, said: “We know from our extensive research prior to launching IBTM Asia Pacific, that there’s a real appetite for education in the Asia Pacific region and we’re delighted that we’re going to be delivering on that through our partnership with SACEOS.
“SMF 2020 will provide an inspiring and educational kick-off to our inaugural event and I’m looking forward to announcing more details in due course.”
Aloysius Arlando, SACEOS president, said: “SACEOS aims to inspire our industry by taking the lead to upend itself, the bold step to disrupt, and forge partnerships to create a refreshed future. Through this partnership with one of the world’s largest organisers, Reed Exhibitions, we can pool our strengths together with a longer term goal for SMF and IBTM Asia Pacific to lead and define the MICE industry in this region.”
IBTM Asia Pacific will bring together buyers and suppliers for two days of pre-scheduled one-to-one business meetings, education and networking. The event will be under-pinned by IBTM’s Hosted Buyer programme which creates personalised appointment diaries for hosted Buyers and exhibitors to ensure that delegates only meet people with whom there’s a good chance of doing business.