Events Travel Asia launches ‘boutique’ venture

Bangkok-based Events Travel Asia is rolling out a new company to meet the demand among smaller meeting and incentive groups for customised experiences.

Journey to Asia, a boutique experience by Events Travel Asia Group, has been launched by ETA’s founding CEO, Max Boontawee Jantasuwan, and will be headed by Jeff Fongmool, the group’s managing director, who co-owns the new venture.

“Jeff and I have been discussing the best way to manage the business pace and volume of events we manage without losing our unique creative and service DNA,” says Max Jantasuwan. “We are humbled that Events Travel Asia achieved rapid growth since starting in 2013.”

Journey To Asia will manage meeting and incentive bookings for groups of less than 70 participants travelling into a selection of Asian destinations. The event and destination management agency will tap into the operational capabilities of Events Travel Asia Group.

Jeff Fongmool says: “Working with Max over the past few years has formed a perfect yin-yang partnership that allows us to use our combined strengths to divide and conquer the ever-changing business conditions our industry faces.

“It is never a dull moment in Asia and even despite the ease of accessing destination information via the Internet, our customers still rely on us to create memorable experiences for them.”

Jantasuwan adds: “Although we are known for managing large and mega inbound and outbound meetings and incentives across all our offices, we do not take our humble beginning of managing boutique events for granted.”

Journey to Asia is being unveiled ahead of ibtm World, a leading business travel and meetings show held annually in Barcelona.

The new company is also set to welcome its first group of customers for a three-day experience into Thailand in January 2018, and it has already garnered at least one plaudit from an ETA client.

Kathy Papadimitriou, MICE division operations manager, groups and incentive Travel, for JTB Australia, says: “ETA knows exactly what is required by our customers and delivers a perfect event every single time. 

“Having worked closely with Jeff and the team on several events I can honestly say there has never been any stress when planning an event. Jeff’s knowledge and assistance is above and beyond anything I have ever experienced.” 


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