Anyone who doubts the effectiveness and productiveness afforded by EIBTM should look no further than the statistics of last year’s event.
According to research, 98 per cent of exhibitors believed that EIBTM was vital for businesses. Supporting this argument was the estimated average order value for exhibitors at EIBTM 2013, which stood at €417,580 (US$540,882).
Furthermore, findings also showed that 67 per cent of all hosted buyers had budgets of between US$1 million and US$10 million, with many of these representatives coming from the world’s major global brands, including the likes of American Express, Apple Inc., BMW and Thomas Cook.
Most exhibitors were pleased with their results, including Mark Marino, global sales director of Trump Hotel Collection who said: “EIBTM has proved itself in being a great place to do business, and we estimate that 80% of the meetings we have had have been new business leads, including new destinations that we never would have thought of.”
