Cultural experience ranks high as US planners look to Asia

Local culture will figure high as delegates seek fresh and memorable experiences from the destinations they visit, according to client feedback obtained by Pacific World during Imex America.

The global DMC and event management company gathered feedback from nearly 300 business appointments at Imex in Las Vegas between Oct 10-12. Pacific World’s focus at the annual trade was on securing outbound US business with meeting planners.

Asian destination where planners were most interested in taking business included mainland China, Thailand, Hong Kong and Myanmar – where Pacific World opened its Myanmar office in June. There were also high levels of interest in Europe and destinations such as Monaco, Netherlands and Italy.

Clients also told Pacific World of their need to have meetings and event itineraries that engaged with local culture in destinations, inspired camaraderie and gave attendees a different perspective to take home.

Selina Chavry, global managing director for Pacific World, said: “We cannot stress enough the importance of maximising the return on engagement for our clients at trade shows.

“Our approach is to take clients’ feedback and understand better what emotions or outcomes they are looking to evoke and achieve in the delivery of their events around the world. We will use this feedback to now focus on continuing to bring customised, tailormade experiences which will be released to our clients over the next six months.”

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