A NEW event marketing agency for Asia has been launched by the owners of Hong Kong’s biggest rock and dance-music festival and a veteran creative director.
Titled arcc (Audience, Research, Creativity & Content), the firm will offer strategic marketing and be a creative agency for events and brand experiences.
Magnetic Asia, which owns Clockenflap and Ticketflap, and also organises the Sonar Hong Kong festival, teamed up with ad agency stalwart Martin Lever. The new agency will specialise in connecting audiences to events by delivering creative solutions based on data-driven audience insight.
“We saw a real opportunity to elevate the quality and effectiveness of event and experience marketing across Asia,” said managing partner Simon Bratt.
“To generate the kind of desire that leads to ‘sold out’ events in today’s cluttered marketplace, you need an innovative mix of people, skills and tools. That’s the kind of new agency model we’re building here at arcc.”
The agency has already secured clients such as Alibaba Entrepreneurs Fund/HSBC JUMPSTARTER (an Alibaba-sponsored global entrepreneur event), FEAST (a series of unique pop-up food festivals in Hong Kong) in addition to entertainment projects in partnership with Magnetic Asia.
Marketing manager Kelyn Yuen said: “Collectively we have a proven track record in creating, marketing and managing sell-out show and events, as well as award-winning creativity at the highest levels internationally and locally.”