Aime unveils city experiences for 25th anniversary edition

To celebrate the 25th anniversary of the Asia-Pacific Incentives and Meetings Expo (AIME), taking place February 21-22, 2017, organisers have unveiled a series of city tours as a new addition to the hosted buyer programme. 

Melbourne Convention Bureau (MCB) has partnered with a selection of venues, accommodation and attractions to launch ten Melbourne City Experiences, showcasing the city’s culture, environment, cuisine and hospitality offerings.

Each excursion visits three locations, with itinerary options including: a riverfront brunch; a meditation journey at the Novotel on Collins; a design-your-own-ride experience at Luna Park; a helicopter tour; and a custom tour of Melbourne Cricket Ground (MCG).

AIME 2017 marks 25 years

Karen Bolinger, CEO for MCB, says the participation of so many partners “exemplifies how collaborative Melbourne is”.

She adds: “business events are the highest yielding sector of the visitor economy, delivering A$9.8billion (about US$7.3bn) to the Victorian economy annually”.

The hosted buyer programme for AIME 2017 also features education and peer-to-peer networking sessions, appointments with event suppliers from across the globe, and complimentary travel and accommodation. 

AIME speakers to get '‘Up Close & Personal’

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