AIME shrugs off China travel limits

Melbourne meetings and incentive event set to welcome increase in visitors; organisers say restrictions on China travellers won’t affect show’s success

AIME 2020 will open in Melbourne February 17  to showcase a bigger event than seen in its previous year, with an overall growth in exhibitor numbers and pre-registered visitors year-on-year.

Organisers say more than 330 exhibitors from all over the Asia Pacific and worldwide have been confirmed for the Asia Pacific Incentives and Meetings Event, with over 2,500 industry professionals to attend and 13 tailored educational development programs to be held.

Despite challenges such as the Australian bushfires, and the novel coronavirus outbreak resulting in travel restrictions around the world, organisers vow that the three-day event will continue to run as scheduled at the Melbourne Convention and Exhibition Centre.

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Matt Pearce, CEO of Talk2 Media & Events said: “When working in any event you’ll always have to consider the ‘what if’ – whether it’s meeting guest expectations or being challenged by a global crisis.

“For AIME in particular, the travel restrictions imposed by the Australian Federal Government in response to the coronavirus for travellers arriving from mainland Ciina have impacted only a small percentage of the show’s total buyer and exhibitors at AIME.

“Ultimately, we are the first large-scale event of the year and we know people are keen to get on with and drive their businesses. This is even more true this year – and we are looking forward to seeing positive business connections come to life.”

The show floor will host over 100 regional Australian exhibitors, highlighting the strong approach from Tourism Australia, the Victorian State Government and the national events community to offset some of the impact of bushfires to drive business into the affected areas.

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