HOSTED buyers attending the Asia Pacific Incentives & Meetings Expo (AIME) will experience a taste of Melbourne’s history with cocktails at Old Melbourne Gaol presented by Showtime Event Group.
The “Uncover Melbourne: Hosted Buyer and Media Cocktail Evening”, on February 18, will immerse guests in Melbourne’s history while they enjoy a relaxed networking evening in an unique and historically significant venue.
The event will be the launch platform for Showtime Event Group (SEG), the new brand for the group, which will also encompass the external catering arm of the business; a new offering from SEG.
SEG was appointed by the National Trust Australia (Victoria) as the exclusive caterer of Old Melbourne Gaol and Old Magistrates Court, and the Uncover Melbourne: Hosted Buyer and Media Cocktail Evening will be its first event as the exclusive venue caterers.
Melbourne Convention Bureau (MCB) chief executive, Karen Bolinger said it was important for MCB to form strategic partnerships with event innovators such as Showtime Event Group.
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“Melbourne is renowned as the events capital of Australia and MCB plays an important role in demonstrating this to the business events sector,” Bolinger said.
“Showtime Event Group has proven that it has the creativity, adaptability and professionalism to deliver time and time again, and represents Melbourne to an international audience at the highest possible level.
“We have worked with Showtime Event Group many times to showcase Melbourne’s business events flair, and on each occasion, we are confident that our clients are in good hands,” she said.
Showtime Event Group general manager, Brad Dabbs, said the business events sector has driven the growth of the business.
“We identified nearly seven years ago that the biggest growth opportunity for our business was in the business events sector, and we developed a 10-year strategy to leverage this insight.
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“We are seeing this strategy come to fruition as we proudly launch Showtime Event Group at AIME in front of a highly influential audience.
“What started as Showtime Event Centre at South Wharf has grown to incorporate Cargo Hall and the entire South Wharf precinct, and now our vision has grown to become a major player in the event catering landscape, building a portfolio of venues with a difference to cater into, such as Old Melbourne Gaol.
“Showtime Event Group has aligned with several unique spaces in and around Melbourne, including art galleries, distilleries, exhibition spaces, warehouses and yacht clubs, to build a portfolio of venues to cater within, giving us the capability to cater from five to 5,000 people,” Dabbs said.
The event is part of MCB’s AIME “Uncover Melbourne” programme, which is designed to showcase the city world-class business events capability.
