Search China & Thailand Venues
Mix 中国会议
Sign in / Register
Magazine / Newsletter
Home | Bulletin | Destinations | Venues | Ideas | Case studies | Opinion | Expertise | Show off
Home >  BULLETINMelbourne curates city experiences for AIME buyers
Melbourne curates city experiences for AIME buyers
Melbourne Zoo, Luna Park and city centre laneways among the 10 authentic experiences offered to hosted buyers

5 Jan 2018

Ten specially curated city experiences will immerse hosted buyers in Melbourne’s renowned culinary and entertainment scene, and unique urban culture at the Asia-Pacific Incentives and Meetings Expo (AIME) in February.

Following the success of the 2017 city experiences, Melbourne Convention Bureau has again partnered with a selection of venues, accommodation providers and attractions across the business events sector to offer an exclusive selection of tours.

The experiences will allow international and domestic event organisers to see first-hand why Melbourne was voted the World’s Most Liveable City for the seventh consecutive year by Economist Intelligence Unit.

More: Perfect for 3,200 incentive qualifiers

Each tour will visit locations to go behind the scenes at Melbourne’s vibrant and distinct venues, and taste the delights of Australia’s food capital.

With partners already secured for 2018, hosted buyers are set to experience “Australiana” at Melbourne Zoo, thrills and amusements at Luna Park, and experience Melbourne’s distinct laneways with Hidden Secrets Tours.

“We are thrilled to offer hosted buyers unique Melbourne experiences that showcase the depth and breadth of our city,” said Karen Bolinger, CEO of Melbourne Convention Bureau.

More: Changes at AIME mean opportunity for reinvention

“Thanks to our partners who have been involved in the curation of these experiences we are able to illustrate just how diverse Melbourne’s business events offering is,” she said.

“Business events are the highest yielding sector of the visitor economy, delivering $11 billion to the [Victoria state] economy annually. The ability to showcase a taste of Melbourne to a domestic and international audience is a unique and powerful offering to AIME.”

Hosted buyers attending AIME 2018 will be able to experience education programmes, peer-to-peer networking sessions, appointments with event suppliers from across the globe, as well as complimentary travel and luxury accommodation.

AIME will be held at Melbourne Convention and Exhibition Centre, February 20-21.

Tags :
Aime   Melbourne   Melbourne Convention Bureau  

More BULLETIN  articles
Filmmaker Brandon Li to join MIX-ILEA panel
5 Jun 2018
Uniplan signs up Gordon Wang as Beijing general manager
30 May 2018
Singapore forum issues ‘unlearn old structures’ challenge
25 May 2018
Belt & Road ‘equals parties, product launches… event travel’
24 May 2018
Messe Berlin triumphant as ITB China 2018 closes
21 May 2018
Business event bosses call in experts to tackle Greater Bay
17 May 2018
Terms & Conditions | Advertise | Subscribe | Privacy Policy | Contact Us | Directory | About | Site map