MARKETING-EVENTS organiser Branded has teamed up with Macao tourism chiefs to deliver Creator Week – a combined conference and festival starring celebrities, leading social media influencers and executives from the worlds of entertainment, music, content creation and more.
Creator Week Macao 2025 is organised by the Branded platform in partnership with Macao Government Tourism Office. Branded is also collaborating with Adbeyond Group (Macau) with the aim of offering attendees a “vital gateway” into the Greater China market and beyond.
The event, from October 25-28, opens with a weekend Creator Festival aimed at fans followed by a two-day conference featuring an academy, networking and wellness sessions.
Macao is the ideal location for CreatorWeek. Its unique blend of culture, vibrant entertainment, and geographical location makes it a strategic entry point to Asia Pacific, including some of the world’s largest and most dynamic markets.”
– Jasper Donat, CEO and co-founder of Branded
The announcement follows months of talks and planning sessions between Branded, which organises events aimed at senior marketing executives, and Macao officials.
More than 180 creators and 40 industry leaders are expected at Creator Week Macao with attendees getting the chance to connect with leading Chinese media platforms and collaborate with Chinese creators.
CreatorWeek Macao is being supported by six of Macao’s top hotels and resorts, including MGM, Sands China, Galaxy Macau, Wynn Resorts Macau, SJM, and Melco – the first five of which will serve as event venues.
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Branded says the festival will build on the success of CreatorWeek Singapore 2024, which generated over 500 million Instagram reel views and welcomed over 10,000 attendees.
Karin Wan, CEO of Adbeyond Group (Macau), said: “International content creation is becoming increasingly multicultural, with creators seeking to understand both Western and Asian digital landscapes. CreatorWeek Macao 2025 facilitates this cultural exchange, offering global creators insights into diverse media platforms while providing Asian creators pathways to international markets.”
Editor’s Note: A newsletter sub-head and the standfirst to this article had incorrectly stated that CreatorWeek Macao 2025 was being held in 2028. This was an error; to clarify: the event takes place October 25-28, 2025
