HONGKONGERS and those who visit the city are known for their love of a good bargain, and this month a “Hong Kong Super March” campaign is being rolled out as events from festivals to sporting extravaganzas spring into actions .
The Hong Kong Tourism Board (HKTB initiative promises a month filled with discounts and deals across a variety of events, from arts and culture to sports, including the highly anticipated Rugby 7s.
The campaign is aimed at enhancing visitor and local engagement by offering a comprehensive “mega-event travel guide” that covers dining, shopping, transportation and itineraries.
With over 1,500 outlets participating citywide, the campaign-themed special discounts allow people to enjoy premium deals to engage with a mounting sense of excitement for mega-event March.
Expanding its marketing reach, tourism marketers have also collaborated with key opinion leaders (KOLs) to showcase Hong Kong’s major events to a global audience.
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In partnership with local businesses, HKTB is offering over 160 campaign-themed dining, shopping, and entertainment deals. These deals are strategically located near major sports and cultural venues so locals and visitors can enjoy special perks while attending events.
March’s lineup of events includes the Cézanne and Renoir: Looking at the World exhibition at the Hong Kong Museum of Art; the Hong Kong Arts Festival with over 1,300 performances, the World Snooker Grand Prix, LIV Golf Hong Kong; Picasso for Asia: A Conversation; ComplexCon Hong Kong, the HKwalls Street Art Festival, horse-racing with the Hong Kong Derby; Art Central and Art Basel Hong Kong, and the Hong Kong Sevens at Kai Tak Sports Park.
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“To elevate the experience for visitors and locals attending Hong Kong’s diverse mega events, HKTB is bringing together various events in town and marketing them through thematic promotions by month, festival or event type to enhance publicity and deliver a richer, more immersive experience,” Dane Cheng, HKTB Executive Director, said.
“The ‘Hong Kong Super March’ campaign is tailored for a wide range of audience segments, offering a comprehensive travel guide that meets a variety of interests. We believe this strategy will attract visitors to stay in town longer and drive spending to maximise the impact of these major events.”
