A BIG TOP circus tent on the banks of Hong Kong’s Victoria Harbour will be the venue for the return of Live Matters – an event championing the experiential marketing profession.
Live Matters 2025: Live at the Big Top is scheduled for February 12 at the World Circus Big Top Tent, beneath the AIA Carnival Ferris wheel, in partnership with Great Entertainment Group.
The event comes as the Hong Kong Tourism Blueprint 2.0 cited live events as crucial to reviving the city’s visitor economy and raising its international profile as a destination for “mega events” and conferences.
Live Matters comes as the city welcomes more conferences the following month including Connect Marketplace, trade shows and a host of finance industry conferences as Hong Kong prepares for the Rugby Sevens to be held for the first time at the new stadium at Kai Tak Sports Park.
Among the agenda topics lined up for the invitation-only event are:
● The Future of Live Events
● Tech & AI
● Collaborations
● Brand Partnerships
● Music, Sport, Gaming, Media, and Web3
“With so much going on in Hong Kong and the wider Greater Bay Area, the timing couldn’t be better for a day of insightful discussions, groundbreaking presentations, and unparalleled networking, all set against the backdrop of the Great Entertainment Group’s world-class AIA Carnival,” Branded CEO Jasper Donat said.
Looking back… Live Matters Hong Kong kickstarts events revival
“Our speakers will provide valuable insights into creating unforgettable experiences for audiences. Whether you’re a seasoned professional or a budding entrepreneur, Live Matters 2025 offers a unique opportunity to connect, learn, and be inspired.”
Speakers already confirmed for the event…
- Arnold Lau, Associate Director-General of Investment Promotion, Invest Hong Kong
- Darren Burden, Executive Director, Kai Tak Sports Park
- Melissa Wong, Chief Customer & Marketing Officer, AIA Hong Kong & Macau
- Michael Denmark, Founder/Executive Chairman, Great Entertainment Group
- James Farndon, CEO, Hong Kong China Rugby
- Becky Yeung, Regional Head of Brand Partnerships, Warner Music Asia
- James Dick, EVP, Partnerships & Media Asia, Live Nation
- Christopher, Warner Music Artist
- Jeanne Lim, Founder and CEO, beingAI Corporation
- Edward Eremyan, Co-Founder, TELEPORT
- Jenny Tan, Founder/CEO, TOORLY
- Tomas Jernberg, Managing Partner, Monza Music Entertainment
- Georgia Way, Projects & Partnerships Marketing Director, Great Entertainment Group
- Darren Chuckry, Managing Director, HK Initiative
- Matthew Yau, Group Marketing Director, Great Entertainment Group
- Scarlett Li, CEO, Zebra Media
- Jasper Donat, CEO, Branded
- Tomos Griffiths, Creative Director, CPG Concepts
- Erich Wong, Head of Growth (HK), The Sandbox
- Brittany Li, Head of Commercial, Branded
Spaces are limited, so early registration is advised…
