TRADITIONAL areas of Hong Kong’s Central district are being packaged to overseas MICE organisers seeking a different range of venues, teambuilding experiences and dining that offer authentic charm in contrast to the gleaming commercial towers of the city.
Hong Kong Tourism Board has adapted its Neighbourhood Guide – Old Town Central to provide an easier way for conference and incentive groups to experience that includes areas around Lan Kwai Fong, Man Mo Temple and the Mid-Levels Escalator.
The guide is available in print and digital versions for meeting planners to select itineraries in the OTC cluster, a community which dates back more than a century.
The guide is divided into five main sections:
- Teamwork in Action: Exciting team building workshops
- Challenge Central: A scavenger hunt game at OTC
- Dining: Diversified group dining options
- Event Venues: Remarkable MICE venue selection
- Choose Your Own Adventure: Eight themed self-guided routes for delegates
The Ultimate MICE Guide to Old Town Central is designed for planners with recommendations by planners. “This approach goes beyond product development and takes a holistic experiential approach to create an all-in-one MICE solution, tailored for meeting and incentive groups, to create an engaging and authentic Hong Kong experience in Old Town Central,” says Kenneth Wong, general manager of Hong Kong Tourism Board’s MICE and Cruise Division.
More on Old Town Central… Hong Kong goes local
Meetings and Exhibitions Hong Kong, the business events and conference arm of HKTB, held a launch for the booklet at Tai Kwun (main picture), the former Victoria police station, magistracy and prison, which has now been turned into an arts and cultural centre.
Picture credit: Calvin Sit
