Invites are coming in thick and fast now for side events during that meetings industry marvel in Melbourne. Lunches with bureau CEOs, coffees with convention centre bosses on the show floor and catch-ups over cocktails with Aime associates old and new.
The two-day Asia-Pacific Incentives and Meetings Expo has a packed calendar of information sessions and seminars, but two have caught the eye of the team at MIX.
The Aime Gala Dinner on the second evening of the show (February 25) will bring media and buyers up close to Melbourne’s fine mix of elegant Victoriana and contemporary urban edge. Those fascinated by how the “old country” of England relocated its grand and not-so-grand institutions to the new world of Australia will have plenty to take in alongside the more swish venues influenced by the clubs of Berlin and Manhattan. For a glimpse of what you might see check out our Take 5 feature in the current print issue.
MIX readers have a penchant for creative use of venue space. Arguably the most creative will be quite literally popping up at Aime in the form of Lorem Ipsum. Here’s a 3D taster of what it’s about here.
From the conversations I’ve had with creative event planners of late, I tend to get the impression that some seem to know venues like the back of their hand! Well, read MIX for more of what this pop-up gala venue can do after we’ve checked it out at Aime.
Martin Donovan is the Editor of MIX
