Farewell travel bloggers, meet SENA.Z!
ONCE the newfound darlings of hotel and destination marketers, the days may well be numbered for social media influencers in... Read More
Browsing Social media
ChatGPT, TikTok under spotlight at ITB China
SESSIONS on making the most of artificial-intelligence tools such as ChatGPT and whether social-media video formats like Douyin (TikTok) are... Read More
Biz events in HK during Covid are a thing, but here’s the catch
A RUSH back to events and travel in markets fortunate enough to have reopened has brought its own problems. Event... Read More
Vok Dams electrifies China auto launch
GERMANY’S Vok Dams has been at the centre of another car industry event in China. The events and live marketing... Read More
Melbourne extends digitally into China
MELBOURNE Convention Bureau is extending its digital presence in China with a new website and setting up accounts with some... Read More
6 ways to engage younger audiences with digital
Most marketers know that digital and event technology is essential for events and brand experiences. But did you know that... Read More
Gen Z, unsubscribers and other meetings disruptors
Generation Z Workplace demographic shifts gathered pace in 2016, now Generation Z is on the horizon. By the end of this... Read More
Social media debunked
An ad-hoc approach to using social media often results in infrequent activity and inconsistent messaging. Without a firm strategy in... Read More