EVENT organisers and marketing-event creatives in Hong Kong have a double chance to explore the new technologies of AI, XR, ChatGPT and more with two half-day sessions.
The seminars feature expert speakers who will provide a deep dive into the impact of AI and the latest digital disruption to the traditional methods of managing and organising meetings and events.
BrandTech Asia Digital Disruptors Summit takes place on May 31, 2-7pm, at the EY Wavespace in Citic Tower, Central, Hong Kong. Sessions will be presented by Ryff, a company that harnesses deep learning and computer vision to create brand experiences in video content.
PCMA Asia Pacific Labs presents The Future of Work: Impact of AI on the Workforce, on June 1, 9:15-11:30am, in Wan Chai District, Hong Kong. Topics to be tackled include the current state of AI, particularly generative AI such as ChatGPT, how to equip teams and work alongside such technology, and a guided hands-on experience on using generative AI for events.
Andy Chun, regional director of technology innovation at Prudential, and Veemal Gungadin, founder and CEO of Gevme, a fast-growing omnichannel event platform, aer the speaker at the PCMA sessions, which are aimed at event organisers, event marketers, event planners, agency heads, and event-marketing teams.
Organisers of the BrandTech Asia Digital Disruptors Summit say attendees will discover how AI, AR, VR, XR and web3 are shaping audience engagement. Sessions and discussions are being tailored for senior executives in marketing and events.
Speakers include senior marketing representatives from Google, Microsoft, Gusto Collective, DDB and the Web3 Marketing Association. The Disruptors Summit begins with a “mix-and-mingle” session before the presentations with the day concluding with a cocktail networking event.
“BrandTech Asia focuses on supporting event professionals and marketers in creating immersive, engaging live experiences that seamlessly blend the physical and digital worlds,” said Darren Chuckry, Chair of BrandTech Asia. “It is dedicated to bridging the gap between the physical and digital realms, enabling event professionals and marketers to harness the power of immersive technology and create unforgettable experiences that captivate audiences and elevate their events and marketing campaigns.”