Osaka event ‘catalyst’ for Japan recovery

Covid safety exhibition for business events industry a springboard for recovery of Japan’s MICE industry, says president of Osaka Convention and Tourism Bureau as 2022 revival target set

OSAKA is hailing the success of a conference and business events Covid-safety exhibition as a “critical moment” in the recovery of Japan’s MICE industry.

The Osaka MICE Safety Expo showcased the latest operation methods and tools in infectious disease control and safe event management.

Intex Osaka

The event attracted 4,159 visitors over two days with 144 companies exhibiting at 203 booths, a spokesman for Osaka Convention and Tourism Bureau said.

Osaka City, Japan Exhibition Association, INTEX Osaka, and the Nippon Display Federation jointly held the expo in order to help ease concerns among event organisers, exhibitors and their attendees about a post-Covid recovery.

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“This exhibition marked a critical moment in the recovery in the MICE industry,” the spokesman for Osaka convention bureau said.

“This event was used as a stage to showcase the safety, security, and cleanliness that highlight Japan’s appeal as a MICE destination.

“The planned exhibition space rapidly filled up, so even more space was speedily prepared for the event. Such a positive reception reflects the high hopes that MICE industry professionals hold for the recovery of the industry.

“We believe that the success of the Osaka MICE Safety EXPO marks a catalyst in the revival of Japan’s MICE industry,” he said.

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Osaka MICE Safety EXPO, held March 24-25, was backed by the convention bureau, the Ministry of Economy, Trade and Industry, Japan Tourism Agency, Japan National Tourism Organisation, and the Japan Association for the 2025 World Exposition

Osaka convention bureau said the expo would be used as a “springboard” to gain a 50 per cent recovery in the 2021 fiscal year and a complete recovery in 2022.

“I truly feel once again that Osaka’s energy is moving Japan’s MICE industry,” HIroshi Mizohata, president of Osaka Convention and Tourism Bureau, said at the opening of the expo.

“I have come to feel that from many different perspectives MICE events must be held in-person, which is why we here want to make a declaration for in-person events.

“Together, let’s give it our all as we head for the light at the end of the tunnel,” Mizohata said.

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