LANGKAWI welcomed a 60-strong group as part of the first inter-state incentive supported by MyCEB’s Meet in Malaysia campaign since the lifting of travel restrictions within the country.
The group from Forward Realty, one of the leading estate agencies in Malaysia, chartered a round-trip flight from Subang to the island and stayed at the St Regis Langkawi from November 8-10.
Activities included visits to popular landmarks, a sunset cruise dinner on the Andaman Sea, island hopping and duty-free shopping all planned by travel organiser Explorer Tourism Network and backed by Malaysia Convention and Exhibition Bureau.
Forward Realty had previously organised incentive trips for its top achievers to overseas destinations before the global pandemic struck. The company initially planned to suspend this year’s incentive trip due to continuing uncertainty over Covid and international border restrictions, but MyCEB stepped in and suggested Langkawi instead of Bali.
CAMPAIGN BRINGS IT HOME
Forward Realty’s Langkawi trip is seen as a significant step in rebuilding confidence in Malaysia’s business events and incentives market under the Meet in Malaysia campaign. The campaign, which has been extended until December 31, 2022, encompasses three initiatives: “Let’s Meet Locally” and “Let’s Meet Tomorrow” and the recently launched “Let’s Meet Now”. The main objective is to encourage industry players to plan for future business events in Malaysia.
“This certainly helps Malaysia’s economy in many areas; not just in the tourism business industry, but [also] helping out the Malaysian communities as a whole,” MyCEB chief executive Abdul Khani Daud said.
Khani said there has been a large number of inquiries and applications for support through the Meet in Malaysia campaign since the reopening of business events on October 18.
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“We are pleased to see some corporates slowly regain the confidence to organise physical events once again. We look forward to more business events being held domestically and the industry can slowly regain the momentum,” he said.
Oi Ling Ling, managing director of Explorer Tourism Network, said: “We are grateful to receive MyCEB’s support under the Meet in Malaysia campaign for this incentive group. The support not only added value to our client’s event, but it is also helpful for the local travel agencies and event planners to encourage our corporate clients to organise physical events once again. Malaysian culture is something that every incentive group globally should experience – totally unforgettable and priceless.”
