ASIA PACIFIC’S first “physical” international travel conference to trial Singapore’s prototype for safe business events gets underway with the debut of TravelRevive on November 25.
The two-day event at Marina Bay Sands Expo and Convention Centre is expected to welcome foreign delegates based on existing cross-border travel arrangements while also using digital formats to reach a wider audience.
ITB Asia is organising the hybrid event with Singapore Tourism Board to highlight safe itineraries and digital enablers to organisers for a new normal in business events.
TravelRevive’s conference will feature a hybrid format with live and on-demand components available on ITB Community in Asia.
The conference will see industry experts across the travel industry gather in two series of panels: The Leaders’ Panels and Keynote Panels.
Speakers will come together in Singapore to lead the conversation on topics such as preparation for the new MICE business model, rethinking of business travel, and discussions of ways to revive travel in a safe way.
Katrina Leung, managing director of Messe Berlin (Singapore), the organisers of ITB Asia, said: “We are proud to partner the Singapore Tourism Board to pave the way and set the benchmark for future hybrid events to redefine the new normal. It is now more important than ever that we provide the opportunity for the travel industry to trial safety measures to prepare us to relaunch physical events.
“As we continue to move towards bringing people back together safely, we also look forward to resuming and fortifying Singapore’s position as a key hub for events and corporate travel,” Leung said.
Andrew Phua, executive director, exhibitions and conferences, Singapore Tourism Board, said: “TravelRevive is the first major international tradeshow to take place physically in Asia Pacific since Covid-19, and we are delighted to work with Messe Berlin to bring this landmark event to life. Their expertise in managing large-scale MICE events makes them an ideal partner as we resume physical events safely and gradually.
“We look forward to welcoming our international delegates to TravelRevive and working with industry partners to set Singapore apart as the world’s leading destination for safe, trusted and innovative MICE events.”