THE FRENCH coastal resort of Cannes where movie moguls and advertising industry kingpins gather for their respective events has set the scene for innovation at business travel and meeting show IBTM World.
IBTM’s Exceptional Experiences is aimed at in-house event organisers, and brand and corporate marketing professionals. The new event, to be launched at IBTM World, November 19-21, in Barcelona, will showcase strategies on how to create event experiences that fuel business growth.
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Exceptional Experiences was launched at a pop-up event at Cannes Lions last Friday. The session assembled talent from the creative and media industries to explore the most exceptional concepts and activations from the week-long Cannes event.
Participants included Jimmy Knowles, global head of experiential at Canva; Judy Lee, senior director, global brand experiences at Pinterest; Shauna Little, VP, advertising solutions and marketing at The Washington Post; and Claudia Hall, event director at IBTM World.
“The Exceptional Experiences workshop at Cannes Lions celebrated the hard work of event planners and marketers to create incredible activations and stories during the week,” said Hall.
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“We discussed the different ways to bring our communities together and build long standing partnerships, including the everyday challenges event planners face, such as the use of AI to increase efficiency without losing the authenticity our events should provide.”
Organisers say Exceptional Experiences evolves from the corporate event marketers programme at IBTM World 2023, and is designed to develop the future roadmap for the events industry.
The new event comprises an invite-only workshop at IBTM World in Barcelona for senior executives, VPs and influential leaders from different sectors on day one of IBTM. The following day, November 20, the Exceptional Experiences Forum is scheduled for the Main Stage.
