TCEB woos European market with new campaigns

The Thailand Convention and Exhibition Bureau (TCEB) has announced that it has seen "double-digit" growth this year in both numbers of MICE travellers and revenue. Thailand hosted a total 1,086,229 business event travellers between October 2014- September 2015, generating US$2.5 billion. 

The bureau said that the growth has been helped by the support of the European MICE market, which in the first three quarters of the fiscal year has contributed 93,226 business events travellers, earning the Thai economy US$236 million.

Announcing three promotional packages at ibtm world, TCEB said it hopes to attract more EU MICE travellers to the country.

The Thailand Connect Ratchaprasong Square Trade Association (RSTA) Welcome package will give delegates special hotel and retail discounts available in Bangkok’s downtown district. Complementing this is the CONNECT Beyond the Capital package, which will offer clients promotions with domestic partner airlines, while the third package is the CONNECT Business package which offers exclusive promotions for trade visitors that secure business at exhibitions in Thailand.

The three promotions will join the bureau’s 2016 umbrella campaign, Thailand CONNECT… Our Heart, Your World.

President of TCEB Nopparat Maythaveekulchai said that promoting Thailand as the heart of the Asean block is core to their promotional strategy.

“Forming part of the Thailand CONNECT… Our Heart, Your World campaign highlights Thailand’s role not only as a unique destination at the heart of Asean and an unparalleled business hub at the heart of both the emerging Asian region and the global marketplace.”

Thailand will host a range of large-scale events this year including the Asia Fitness Conference and Expo 2015, the 3rd Asia Pacific Glaucoma Congress 2016, F6 Global Convention 2015 and the International Banking Security Association 69th Conference.

“Market development and outreach programmes will help enable us to achieve our goal of welcoming 1,060,000 business events travellers, earning more than US$2.47 billion in the 2016 fiscal year,” said Maythaveekulchai.

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