Thailand Convention & Exhibition Bureau (TCEB) has launched an ambitious 2017 campaign with hopes of luring over a million MICE visitors to the country and generating around US$2.8billion in revenue.
The ‘Thailand Connect Your Vibrant Journey to Business Success’ campaign promotes Thailand for its location, business opportunities and hospitality services, and is hoped to attract 1,109,000 business events visitors.
Supawan Teerarat, vice president for strategic and business development, TCEB, says the MICE industry is “recognised as the driving force for economic [growth] as it is capable of generating huge revenues for the country.”
Teerarat said the industry generated 220 billion baht for the economy in 2015, and helping to create 164,000 job opportunities linked to business events.
As a result of the benefits that Thailand has reaped from the MICE industry, Teerarat says it has become one of the key areas of focus in the 20-year National Strategy (2017-2036).
For more updates from TCEB, see here.
