Changi Airport Group (CAG), Singapore Tourism Board (STB) and Singapore Airlines (SIA) have jointly launched the second edition of the Singapore MICE Advantage Programme (SMAP).
The three partners have teamed up with JetQuay luxury airport terminal and Uber to offer business events planners and visitors a range of benefits under the enhanced scheme.
Singapore’s Changi, STB and airline in $34m marketing drive
Rewards
Offers include:
- Customised support through STB’s Business Events in Singapore (BEiS) Scheme and facilitation for event organisers. This would include STB introducing suppliers and agencies, as well as recommending MICE and social venues, and experiences.
- Value fares to Singapore through four carriers: Singapore Airlines, SilkAir, Scoot and Tigerair
- Complimentary One-way Quayside Service at the Commercially Important Persons (CIP) Terminal1.
- Complimentary welcome desk, shopping and dining vouchers and wifi router rentals at Changi Airport.
- Uber ride discounts
Success
SMAP’s first edition, which launched in 2013 and concluded in December 2016, secured over 85 events, and brought in close to 140,000 visitor arrivals to Singapore.
The 2017 Pacific Rim International Conference on Lasers and Electro-optics (CLEO), which is expected to bring more than 1,000 delegates, chose Singapore as host city for the SMAP offerings.
Conditions
SMAP applies to qualified events considering Singapore as a host destination. Applications must be made before December 31, 2019 for events taking place before December 31, 2025.
Extension of INSPIRE
The “In Singapore Incentives & Rewards” (INSPIRE) Programme for Europe and North America is being extended for an additional year till 31 December 2018.
INSPIRE, first launched at IMEX Frankfurt in 2016, was conceptualised in partnership with CAG and SIA.
The extended programme includes more air ticket offers and cocktail experiences.
One group that benefited from INSPIRE was a Russian incentive group from Zee TV, visiting Singapore in November 2016.
COO Saurabh Shome said the experience was “perfectly planned” and delegates “made some lifelong memories”.
