DIRECT flights between Jakarta and Kuching in the Malaysian state of Sarawak on Borneo is providing new ideas for Indonesian business event groups, say convention bureau officials.
Following two recent industry events in Jakarta attended by Business Events Sarawak (BESarawak), the bureau is looking to tap further into Indonesia’s outbound business events market.
With the availability of direct flights from Jakarta to Kuching, BESarawak sees an opportunity to collaborate with travel agents and corporate organisers in positioning Sarawak as a premier destination for outbound groups from Indonesia.
The flight route between Kuching and Jakarta is about 105 minutes with direct services operated by Air Asia.
Tourism Malaysia officials in Jakarta said Indonesia continued to be a vital market for Malaysia’s tourism industry with a target of over 4.37 million Indonesian visitor arrivals in 2025.
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“As businesses across Indonesia seek unique and impactful destinations for their corporate meetings and corporate incentive trips, Sarawak emerges as a compelling choice,” said Amelia Roziman, CEO of BESarawak.
“We welcome not only corporate clients from Indonesia, but also international clients based in Indonesia. We are confident that our forward-thinking approach will resonate strongly with the forward-looking business community in Indonesia.”
BESarawak hosted the Sarawak Business Events Product Update Session in Jakarta on June 23 in collaboration with Tourism Malaysia, Jakarta. The event gathered more than 60 travel agents and business event organisers from across Indonesia.
The bureau also participated in Travel Meet Asia 2025 at Swissôtel PIK Avenue, Jakarta 25-26. Organised by Messe Berlin (Asia Pacific), the event enabled industry stakeholders to explore business opportunities, forge strategic partnerships, and share the latest trends shaping the Asian tourism landscape.
Adrian Goh Sze Liang, business development manager with BESarawak, said: “Through these product update sessions and participation in Jakarta, we had a chance to showcase what Sarawak has to offer in terms of corporate meetings and corporate incentives. By leveraging on the direct flights between Jakarta and Kuching, we believe that this opens up a new market segment to focus on with the seamless connectivity for both regions.
“Our products are designed to resonate with the discerning Indonesian corporate client, looking beyond the conventional and towards a more meaningful experience,” Goh said.
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BESarawak officials said both the product update session and Travel Meet Asia aligned with national efforts to boost tourism and business events by leveraging flight connections between Indonesia and Sarawak.
The regional collaboration comes as Malaysia gears up for Visit Malaysia Year 2026 while Sarawak Tourism Board rolls out its Sarawak: Gateway to Borneo campaign.
