ECONOMISTS studying trends across MICE, business and leisure travel are working with Trip.com Group and organisers of ITB China to present the findings of “deep dive” research they are conducting to help navigate the industry in China.
The ITB China Travel Trends Report 2025/2026 will integrate key insights from Tourism Economics, an Oxford Economics company and global authority on travel and tourism forecasting, and international online travel agency Trip.com Group into the report.
Findings will be presented in time for ITB China 2025 in Shanghai, May 27-29, 2025.
“We greatly valued our participation at ITB China in 2024, and look forward to continuing that productive relationship, including the many opportunities to connect with industry stakeholders and potential partners. I am excited to attend ITB China in 2025 and present insights on the outlook for travel to, from, and within China, as well as broader trends in tourism across the globe and the APAC region,” said Michael Shoory, head of APAC tourism analysis at Tourism Economics.
Sun Jie, CEO of Trip com Group, added: “The travel industry is moving towards a brand-new stage of development, especially the diversification of demand and quality of products and services, which brings us unlimited possibilities. We look forward to ITB China 2025 bringing more exchanges and insights, promoting the prosperity and progress of the global travel industry.”
Insights planned for the report…
– Review of the 2024 global travel market
– Review of the 2024 Chinese outbound travel market
– Updates on the MICE & business travel market in China
– Analysis of group travel and FIT
– A deep dive into China’s travel trends in terms of popular destinations, travel products and customised and themed offers
– Future outlook – opportunities and challenges
– Development of the Chinese inbound travel market
The report will be supported by proprietary analysis from the ITB China Buyers Circle and insights from key industry leaders. Executive interviews with destinations, associations, leading travel agencies, industry newcomers, corporate buyers, MICE buyers, and key opinion leaders are also being conducted.
Exhibitors have until January 31 to secure their stands by registering here…
