Qatar launches business event brand at IBTM World

Qatar Business Events has been unveiled at IBTM World in Barcelona to highlight the Middle Eastern emirate’s world-class facilities as it aims to attract more MICE groups.

The new “sub-brand” was launched in Barcelona this week and follows the unveiling of the Qatar Destination Brand at World Travel Market in London on November 2. They both come as the capital Doha prepares to host the 2022 Fifa World Cup and Qatar seeks to diversify its economy towards tourism amid oil price fluctuations.

Qatar’s tourism strategy aims to triple the number of business events tourists by 2030, contributing at least half of the country’s revenue from tourism spending. 

Hamad Al-Abdan, director of exhibitions at Qatar Tourism Authority said in Barcelona: “It is very fitting for this to be the initial sub-brand we launch, in line with the substantial number of visitors to Qatar being business tourists, attending a vast business spectrum of more than 150 events staged annually.

“We believe our business events tourism sector is set for success, with growing event management services, exhibition capacity of 70,000 square metres, including world-class venues such as QNCC and the recently opened Doha Exhibition and Convention Centre, an expanded transport network, as well as exceptional accessibility via Qatar Airways’ reach to 150 destinations worldwide.”

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