Key figures from the Chinese and international travel industry are set to cover everything from cruise liners to China’s internet savvy-population at the upcoming ITB China.
The first edition of the show is taking place take May 10-12, 2017 at the Shanghai World Expo Exhibition and Conference Center.
Speaker line-up
On day one, Rungang Zhang, secretary general and vice-president of the China Tourism Association, will deliver a keynote address on development and an overview of China's travel industry.
Also speaking will be Friedrich Joussen, CEO of the TUI Group, Cherry Wang, vice-president and general manager of Princess Cruises China, and George Cao, CEO of Dragon Trail Interactive.
Day two of the show will focus on online travel and travel tech, with talks from Ivan Zhou, managing director of Greater China, Sociomantic Labs, Ann Wang, general manager of performance advertising solutions under Online Media Group, Tencent, and Gene Quinn, co-founder of Tnooz.
The third day will deal with corporate travel and MICE. Andrew Phua, Director of Exhibitions & Conferences for the Singapore Travel Board, will impart the five things you should know about Asian business travellers.
In a panel discussion moderated by Jonathan Kao, managing director of Greater China, BCD Travel, participants will discuss how to keep up with innovations in the corporate travel sector.
Hui Zhong (president of ON THE WAY), Anna Zheng (director of sales, regional sales office, Shanghai, Shangri-La Hotels and Resorts), Erik Li (director, corporate department, Air China), and Vincent Darre (regional sales manager Asia, Europcar International) will discuss how technological innovations, changing market conditions, and customer demands affect business travel providers.
Awards
The show will include a start-up awards ceremony, rewarding innovation-driven young entrepreneurs.
The jury of big names such as Philip C. Wolf (founder of Phocuswright), James Chen (senior vice-president of Ctrip), Jay You (partner at Yuantai Investment Partners Evergreen Fund), and Le Yu (managing director, Ping an Ventures) will view the finalists' brief pitches of their product ideas and innovations.
ITB China
ITB China will take place from May 10-12, 2017 at the Shanghai World Expo Exhibition and Conference Center. The event, an international offshoot of one of Messe Berlin’s most successful trade fairs, will take place annually and focus on the Chinese travel industry.
