ITB Asia closes on virtual high

Messe Berlin’s Singapore week-long show sees 900 buyers logging on to online platform with hopes of in-person event returning in 2022

ITB Asia 2021’s week-long virtual travel trade show came to a close with 42,100 business meetings and exchanges – an increase of 31 per cent from last year, says organisers Messe Berlin (Singapore).

More than 900 buyers along with 400 sponsors and exhibitors from around the world participated in conferences and networking sessions at the supported by international companies and destinations.

The October 22-26 show, hosted virtually on the online platform ITB Community in Asia, also featured 3,200-plus exhibitor showcases.

“We are proud that with this year’s virtual ITB Asia, we were once again able to provide a unique meeting platform for the travel industry in surely one of the most challenging times,” said Katrina Leung, managing director of Messe Berlin (Singapore).

BUSINESS EVENT SESSIONS
– Beyond Hybrid – The Future of Experiential
Anna Patterson, vice president and managing director, George P. Johnson (Singapore)
– What US Corporations Are Saying About Incentive Travel
Aoife Delaney, president, SITE – Society for Incentive Travel Excellence
– The New Agents of Change
Dan Rivlin, CEO, Kenes Group
– Leadership in Times of Crisis
Jocelyne Mülli, managing director, K.I.T. Group

“I am very pleased with the outcome of the show. Building on our experience with the virtual edition last year, we were able to further expand the event format and give our clients more opportunities for interactive engagements with the travel community. ”

Leung said she hoped the next ITB Asia, scheduled to be held in Singapore, October 19-21, would see the return of the in-person event.

Participating companies and organisations at ITB Asia 2021 included Best Western Hotels & Resorts, Busan Tourism Organisation, Business Events Perth, Danang Centre for Tourism Promotion, Taipei City Government, Far East Hospitality, Frasers Hospitality, Goyang Convention Bureau, Gyeonggi Tourism Organisation, Jeju Convention Bureau, Leningrad Region, Los Angeles Tourism and Convention Bureau, Madhya Pradesh Tourism Organisation, Melbourne Convention Bureau, Melia Hotels Group, St Petersburg Convention Bureau, United Airlines, Worldhotels Collection, Wyndham Hotels & Resorts and Yokohama Convention Bureau.




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