IMEX America to include education programme

IMEX America 2016 will kick start its regular education programme with Smart Monday (October 17) – a dedicated day of education sessions.

The day, organised by Meetings Professionals Internatinals (MPI), will include a talk from sales and marketing expert Jodi Holler on the potential of personal brands in a session titled: "What’s your competitive edge? The three steps to a personal brand that creates career stability”.

The standard education programme will then run throughout the three-day exhibition, taking place in Las Vegas from October 18-20.

Hundreds of sessions have been planned, pertaining to two overall themes: delivering a personal brand and preparing for future developments.

Other key speakers include:

– Jonathan Bradshaw, CEO of Meetology Lab, discussing communication and body language

– Yma Sherry, Vice President of American Express Meetings & Events, North America, discussing future trends

– Serial entrepreneur Jay Samit, discussing individual application of company strategies

IMEX America 2016 will take place at Sands Expo and Convention Center.




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