Hilton Worldwide launches new MICE campaign in Asia-Pacific

ASIA-PACIFIC Hilton Worldwide has rolled out a new MICE campaign that gives event organisers in the region a chance to win up to 2 million Hilton HHonors points when booking events at more than 90 participating Hilton hotels and resorts.

Dubbed "From MICE to Millions", the campaign runs from August 1 to December 31, 2012 and is aimed at providing more incentives to meeting and event planners to hold their corporate functions at the hotel group's properties in Asia-Pacific.  Companies must hold their events booked during this campaign period between August 1, 2012 and February 28. 2013.

At the end of this MICE promotion, the overall top booker in Asia-Pacific, based on highest cumulative revenue generated throughout the campaign, will be awarded 2 million Hilton HHonors points. Furthermore, top bookers from five Asia-Pacific regions – Australasia, Greater China, South and Southeast Asia, India, Japan, South Korea and Micronesia – will be awarded 1 million Hilton HHonors points.

These points can be used for free room nights and they can also be redeemed for a range of productivity tools such as laptop computers, mobile phones and printers from the HHonors global mall.

Hilton Worlwide hotel brands include Waldorf Astoria, Conrad, Hilton, Double Tree by Hilton, Embassy Suites Hotel and Hilton Garden Inn among others.

For more details about the hotel group's new MICE campaign, visit www.hiltonworldwideapmice.com

Gigi Onag


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