INDEPENDENT research following AIME 2025 in Melbourne shows a projected A$400 million in business transactions between buyers and suppliers – a 21 per cent increase from last year’s record-breaking event.
AIME 2025, which was held at Melbourne Convention and Exhibition Centre in February, has set new records for its size, number of hosted buyers, exhibitors, attendees, and the value of business generated on the show floor, say organisers.
With more than 675 exhibiting organisations, 640 hosted buyers, and 4,500-plus attendees from around the world, the show was also the biggest event so far delivered by Talk2Media & Events, which has managed the Asia Pacific Incentives Event (AIME) on behalf of Melbourne Convention Bureau (MCB) since 2019.
AIME 2025’s success has led to Talk2Media being re-appointed to deliver the event in partnership with through to an including the event’s 2028 edition.
“AIME 2025 surpassed all expectations, and the extension of our contract with MCB is a testament to our ability to deliver exceptional events,” said Matt Pearce, CEO of Talk2Media & Events.
“Our team is committed to building on the momentum of AIME 2025, continuing to innovate, and elevating the event experience. We look forward to working with our partners and the entire business events industry to create even more impactful and successful AIME events in the years to come,” Pearce said.
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Julia Swanson, MCB chief executive, said: “As the owners of AIME, MCB is thrilled to see the event continue to grow and thrive, producing positive impacts for the business events industry. We look forward to many more years of this landmark event providing a platform for building connections and sharing knowledge, right here in Australia’s events capital.”
Event director Silke Calder said the AIME 2025 results showed how the show had strengthened its position as the premier event for the business events community in Asia Pacific.
“After the biggest event our team has produced, we’re thrilled to see the success of the show translate into such incredible business outcomes for our exhibitors, buyers and visitors,” Calder said.
Main picture… One of the Ideas Academy sessions during this year’s AIME
