ICC SYDNEY is shedding more creative light on its events with a A$2 million-plus investment in audiovisual, another LED screen and more lighting inventory.
The new equipment is expected to boost the technical team’s ability to create immersive and engaging events, according to the ASM Global-managed venue.
“Our ‘more than a venue’ team strives to anticipate the future event demands of our clients and attendees,” said ICC Sydney chief executive Adam Mather-Brown.
“Our latest investment in LED technology allows us to shape environments that attract, entertain and engage attendees.”
The Darling Harbour venue’s director of audiovisual services, Brian Nash, said: “Innovation is central to our approach to event delivery at ICC Sydney. We have more than doubled our LED screen inventory with an additional 154sqm of Vuepix Infiled AR Series LED – a world class system known for its ultra bright output and fine pixel pitch of 2.9 [millimetres].
“Combined with significant investments across lighting, vision processing, cameras, and audio, we’ve expanded our in-house capabilities allowing us to continue to deliver seamless, high quality production outcomes for every event,” Nash said.
A spokesperson for ICC Sydney said the high-definition LED screen technology system can deliver outstanding image clarity and supports concave and convex curves, giving event organisers greater creative flexibility for immersive content and high impact presentations.
The venue’s Pyrmont Theatre will feature a new permanently installed 12 metres x 4 metres LED screen on offer for the cost of the previous projection solution from mid-June 2025. Additional LED wings can supplement the main screen, expanding to a seamless stretch of 14 metres of LED across the width of the stage, visually enhancing the stage and creating a theatrical aesthetic for discreet stage entry and exit for speakers or performers.
Lighting upgrades would provide stronger production capabilities with a significant expansion of the venue’s intelligent LED lighting inventory. This would give event organisers with greater creative flexibility and technical efficiency.
