PLANNERS seeking examples of positive legacies for communities, economies and the environment brought about by business events have another resource to show clients and other stakeholders.
Melbourne Convention Bureau launched “The Positive Impact of Business Events Report” at AIME this week. The report provides an overview of the strong value business events can deliver.
Benefits cited in the report range from significant economic contributions, to community engagement and sector growth, to education, trade and investment.
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The report features case studies from business events in Melbourne over the past decade that demonstrate the ways in which they have contributed to the surrounding state of Victoria economy as well as community and educational impacts.
Speaking at AIME’s opening press conference, Melbourne Convention Bureau chief executive Julia Swanson highlighted some key business events that have helped city.
“From the strengthening of leadership and international partnerships of the Asia Pacific Offshore Wind & Green Hydrogen Summit in 2023, to the community engagement of the 2024 Lions International Convention, and the lasting legacy and impact of the 20th International AIDS Conference; business events are invaluable to Victoria,” she said.
“This report includes multiple case studies outlining what Melbourne Convention Bureau has achieved and the immense value that business events have brought to the Victorian community, to the economy, to education, trade, and investment.”
Over the past ten years, the Melbourne bureau has delivered 1,620 business events, resulting in A$2.34 billion in economic contribution. Hotel occupancy has also been boosted with 1.3 million hotel room nights booked over the past decade from the 610,000 delegates visiting Victoria
The Positive Impacts of Business Events Report shows that business events also provide a platform for knowledge exchange, innovation and networking opportunities. Industry growth, technological advancements and skill development across key sectors were also enhanced while furthering collaboration and sustainable development outcomes.
Employment opportunities in event planning, hospitality, transport and local services are another outcome, with an estimated 29,000 jobs created by the bureau’s efforts over the past decade.
The Positive Impact of Business Events Report can be accessed here…
