A MARKETING communications company specialising in global travel and hospitality has teamed up with the Shanghai Municipal Government to launch the city’s official online B2B travel platform.
SmoothTravel will serve as the official gateway for the global travel industry to connect with both inbound and outbound Chinese travel agencies, tour wholesalers, online travel agencies (OTAs), and MICE agents in the East China market, Aviareps announced this week.
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The platform is designed for all segments of the travel industry around the world, including major destinations, receptive tour operators, hotel groups, retailers, attractions, rental car agencies, cruise lines, and more, all eager to broaden their business outreach to the Chinese market.
“As the number of cross-border travellers continues to grow, and the development of China’s inbound and outbound tourism market starts to boom once again, SmoothTravel will play a vital role,” said Zhu Yihong, director of the Shanghai Government’s Tourism Market Quality Centre.
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“SmoothTravel will allow the Chinese travel trade to offer higher quality and safer overseas travel products, and will strengthen ties between the travel industry around the world and China’s tourism industry,” Zhu added.
Edgar Lacker, Aviareps chief executive said: “Aviareps is delighted to partner with the Shanghai Government on the launch of SmoothTravel… bringing it to the travel industry around the world via our 68 offices in 65 countries.
“We look forward to working with the Shanghai Government to position SmoothTravel as a powerful new tool for the global travel industry to rapidly grow its China business, leveraging SmoothTravel’s unique suite of services.”
