EVENT-TECH provider Cvent has launched a new webinar platform aimed at simplifying how organisations engage with their audiences.
Cvent Webinar was unveiled at the company’s customer and industry conference, which got underway in Las Vegas this week.
The platform is also designed to increase customer and employee engagement while maximising the impact of their sales, marketing and training efforts
Cvent Webinar is built directly on the Cvent platform to enable customers’ events and webinars to be managed in one place with standardised registration, attendee insights and consistent feedback data.
VIDEO SOLUTION
A video tool has also been released. Cvent Events+ is designed to leverage existing content in a fully branded, on-demand video library, enabling event organisers to better engage audiences and generate interest for future events.
Events+ acts as a digital extension of an organisation’s event program where attendees have a choice of curated “best of’” on-demand event video content and easily find and register for upcoming events. The solution works with works Cvent’s registration, Attendee Hub, and Cvent Webinar. Event+ also allows logged-in guests to see who from their prior event connections are planning to attend upcoming events
“We understand the immense potential that webinars and virtual events hold for organisations looking to expand their reach and engage with audiences online,” said Cvent CMO, Patrick Smith.
“Cvent Webinar has been built to meet the needs of today’s modern marketer, HR leader, sales representative, and other professionals – making it easy for roles across the organisation to deliver impactful webinars with minimal effort.
“We’re thrilled to offer a powerful tool to help users create truly engaging online experiences,” Smith said.
- Radically Simplified Set Up
Cvent Webinar allows organisers to build a webinar in just minutes, with no prior or specialty training. To better support webinar programs that require multiple events within short time frames, Cvent Webinar also makes it easy to duplicate webinars so organisations can easily scale their programs. - Reinvented Production & Attendee Experience
Cvent Webinar is a highly configurable system that offers easy-to-use production tools and multiple presentation types, helping organisers deliver broadcast quality live, collaborative or simulive viewing experiences. Lower thirds, dynamic backgrounds, scene transitions and embedded media files all enhance the live stream experience. Cvent Webinar also boasts a full suite of engagement features including Live polls, Q&A with up voting, audience reactions, interactive chat and feedback surveys to deliver a more engaging and impactful experience. - Per User Pricing
Cvent Webinar offers multiple pricing tiers – including Free, Pro and Premium – ensuring organisations with any programme size or budget can benefit. For customers opting for the Premium version, Cvent Webinar is available with unlimited registrants and webinars, making it a cost-effective way to grow and scale webinars. - Built Directly on the Cvent Platform
Organisations often rely on disparate technologies to host different event formats – whether in-person, virtual, hybrid or webinars. This decentralised approach results in fragmented attendee experiences and siloed event data. Cvent Webinar is built within Cvent’s event marketing and management platform, empowering users to manage their entire event programme within one system, enabling consistent execution and broad visibility at enterprise scale. - Seamless Integrations with Sales & Marketing Technology – Cvent Webinar integrates with leading marketing platforms, CRM systems, and analytics tools, streamlining the process of capturing leads and measuring the success of webinars and virtual events. This allows organisations to prioritise qualified leads, nurture prospects more effectively and make data-driven decisions that drive growth – further proving the value of event technology as an integral part of an organisation’s MarTech stack.
