Aime 2016 ventured in to a new events space – 400 City Road – for its welcome evening based around the theme: A year in Melbourne, in one night. Event creators EMG put together a film and stage show in which characters from the city’s scenes and great occasions starred in an extravaganza that highlighted the Melbourne Cup races, the tennis open, the grand prix, the city’s art scene and beach culture. Hosted buyers and other guests enjoyed a gritty warehouse-style nightclub vibe with F&B that featured a farmers-market stand, noodle stations, fish & chips and cocktails.
