Tokyo Convention & Visitors Bureau (TCVB) has launched a destination promotional video to aid planners pitching Tokyo for business events.
Alongside the film tool, the bureau has released two unique venues brochures.
Movie marketing
The two-minute Pick UP Movie highlights cultural, sightseeing and nightlife attractions.
Hironobu Fujimura, director of sales for business events, TCVB, says: “In producing this unified movie, we focused on making it dynamically attractive, short and easy to use in promotion of any type of a business event.
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“We are sure that this eye-catching movie, centred on entertainment and fun things participants can experience in Tokyo, could help to assure high level of participation during any of your next event in Tokyo.”
Brochures
Published in both English and Japanese, the two catalogues highlight well-known Japanese Gardens, museums, acquariums and city halls as well as privtae facilities such as temples, shrines and theme parks.
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"Dedicated to maximising the promotional opportunity for Tokyo’s brand image – the perfect place to meet and create remarkable memories – these new brochures aim to positively influence event planners in the process of deciding to hold business events in Tokyo,” says Kazuko Toda , director of TCVB.
Main picture: Hama-rikyu Gardens
