Malaysia Convention & Exhibition Bureau is holding a roadshow in China as to reinforce its position in the business events industry.
A 17-strong delegation led by MyCEB roadshow is visiting Beijing, Chengdu, Guangzhou and Shanghai. The group includes Resorts World Genting, YTL Hotels & Resorts, Sunway Lagoon, Sarawak Convention Bureau and Sabah Tourism Board.
Ho Yoke Ping, general manager, business events, MyCEB, said: “Our roadshows to China have always been rewarding in terms of the events originating in China that we manage to attract to Malaysia. Besides the proximity of our two nations and the commonalities we share which have gone a long way towards understanding Chinese culture, Malaysia remains a perfect destination in terms of its multitude of offerings and diversity.”
On top of facilitating business to business engagements between the participating industry players, the Malaysian delegation will also conduct destination workshops featuring Kuala Lumpur, Penang, Sabah and Sarawak during the roadshow, which ends on December 5.
A similar 2013 roadshow managed to book over 6,000 participants from China thanks to its Malaysia Twin Deal campaign. This includes the recently concluded Perfect China incentive travel group held in Malaysia in August 2014, which saw some 4,000 delegates generating an economic impact of US$22 million for the country and the Crador Global Network Conference that saw some 13,000 participants from nine countries gather in the Bukit Jalil National Stadium.
