FRANKFURT Ahead of the 10th IMEX in Frankfurt, which will take place from May 22 to 24 this year, there has been strong interest across Europe and the emerging economies of China, India and Brazil for places on the sought-after hosted buyer programme.
Exhibitor numbers are set to match or exceed last year’s exhibition, while the organisers have taken a new approach to the show’s education programme, introducing three new tracks – “Executive”, “Operations” and “Meetings” – plus crowd-sourced discussion topics and “Ask the Expert” clinics. More than 100 different seminars, workshops and learning opportunities will be offered, covering subjects such as apps, health, social media and marketing communication.
