The “wow” factor
Sarah Williamson is the creative director of Jack Morton Worldwide. She specialises in arranging events with a WOW factor and regularly... Read More
Browsing Opinion
Events to savour
Sporting events, from grands prix to world-class cricket and rugby competitions, were once a top choice for corporate entertaining, be... Read More
Why visual elements are important to event’s success
Seeing, as the old saying goes, is believing. Our visual sense is unquestionably one of the most important ways of... Read More
Is experience still the best education for the next generation of events professionals? (Part One)
It might seem at first glance that I’m proof of experience being the best teacher; I had not planned or... Read More
Words of wisdom
To ensure any conference or meeting is a success, one of the key elements is the quality of the speakers... Read More
Choosing the right destination for an event
When you’re looking for that perfect car or your dream house, you don’t buy the first one that comes your... Read More
Is experience still the best education for the next generation of events professionals? (Part Two)
There is a certain glamorous appeal that no doubt attracts many to the MICE industry. We see an increasing interest... Read More
Face time face-off
At the recently concluded global meetings and events exhibition EIBTM, the top prize in its Technology Watch – a high-profile... Read More
Q: What makes an effective Convention and Visitors Bureau? (Part Two)
“One of the key contributing factors to making an effective convention and visitors bureau (CVB) is proactive and innovative marketing... Read More
Q: What makes an effective Convention and Visitors Bureau? (Part One)
“With 27 years in the convention, events and business tourism industries, I have been asked this question many times. It... Read More