MEETINGS, events and technology provider Cvent is continuing its expansion by acquiring 3D spatial event-design specialists Prismm.
Cvent’s acquisition of Prismm, which has over 5,500 clients, ranging from venues and hotels to planners and other vendors, follows four purchases in 2024 including that of event-marketing platform Splash last September.
AI-powered sourcing platform Reposite along with trade-show appointment scheduler Jifflenow and sales-lead generator iCapture were the other acquisitions last year.
A spokesman said Cvent’s latest M&A move reinforced its commitment to set the industry standard for immersive 3D event diagramming technology that benefited event and hospitality professionals.
For Prismm, CEO Yaron Lipshitz said: “Over the last 12 years, we have worked relentlessly to empower our customers to connect, collaborate, and transact across immersive virtual environments, and we’re proud to announce this next chapter as part of Cvent.
“Combining our 3D design capabilities with Cvent’s extensive network and industry expertise will empower event professionals and hoteliers to create unforgettable experiences and drive significant business growth.”
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Jim Abramson, Cvent Vice President of Product Management, said: “In today’s digital-first landscape, online collaboration is mission critical to get business done, and in an uncertain environment, you need more ways to engage and interact with customers and prospects to ensure you’re on the same page.
““Given our expansive global network of more than 145,000 planners and nearly 340,000 hotels and venues across our Cvent ecosystem, we understand what time-strapped event professionals and resource-constrained hoteliers need to deliver bigger and better events.
“Collaborative, easy-to-use virtual event design technology has become an expectation among many event organisers, and our acquisition of Prismm illustrates that we’re continuing to invest to meet this demand, while helping hotels and venues simplify their event planning processes and maximise group business revenue,” Abramson said.
Prismm calls it ‘Immersive, Interactive Event-design Technology’
What it does for…
Hoteliers and Venue Operators:
– Streamlines Event Creation: Online diagramming tools reduce planning time and increase event design accuracy through…
* Elevates Sales and Marketing: 3D virtual tours allow sales prospects to explore properties and meeting spaces from any location.
* Improves Customisation and Competitive Differentiation: Cutting-edge event design technology can set hoteliers apart from their competitors, while personalised virtual ‘walkthroughs’ with branded elements help bring a prospect’s vision to life and leave a lasting impression.For Event Professionals:
*Simplifies Sourcing: When time and budgets are constrained, online diagramming tools accelerate and optimise the venue sourcing process via virtual site visits and accurate space visualisation. This helps planners quickly identify which venues are best suited for their needs based on layout, capacity, and overall fit.
* Enhances Planning: Precision floor plans and templates enhance the ability to visualise layouts, seating arrangements, and decor, ensuring precise planning and execution. Planners can identify potential issues and adjust before the event.For Hospitality and Event Professionals:
* Improves Collaboration: Cloud-based diagramming enables real time collaboration with all stakeholders and decision-makers.
* Provides seamless Communication: With advanced spatial design tools, planners can share detailed virtual representations of event spaces with clients, vendors, and stakeholders. This fosters better communication and simplifies decision making.
